Made to Stick: Why Some Ideas Survive and Others Die  enlarge Authors: Chip Heath, Dan Heath Publisher: Random House Category: Book List Price: $26.00 Buy New: $9.00 as of 2/9/2012 03:31 PST details You Save: $17.00 (65%) In Stock New (96) Used (132) Collectible (4) from $7.56 Seller: Get Some Books Sales Rank: 677 Languages: English (Unknown), English (Original Language), English (Published) Media: Hardcover Edition: 1 Pages: 291 Number Of Items: 1 Shipping Weight (lbs): 1 Dimensions (in): 5.8 x 1.1 x 8.5 ISBN: 1400064287 EAN: 9781400064281 ASIN: 1400064287 Publication Date: January 2, 2007 Availability: Usually ships in 1-2 business days Features:   •  ISBN13: 9781400064281   •  Condition: New   •  Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold! Similar Items: Switch: How to Change Things When Change Is Hard Writing for a Good Cause: The Complete Guide to Crafting Proposals and Other Persuasive Pieces for Nonprofits Resonate: Present Visual Stories that Transform Audiences Influence: Science and Practice (5th Edition) Harvard Business Review on Sales and Selling (Harvard Business Review Paperback) Editorial Reviews: Product Description Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.” In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

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